The Bottom Line
Evan Davis cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.
Week Ending February 7th 2010
This week: Evan and guests discuss how much technical understanding managers need of their products, and the secrets of a good showroom.
The guests are Lisa King, chief operating officer of Christie's, Dr Markus Miele, managing director of the appliance manufacturer Miele, and Frank Meehan, chief executive of handset manufacturer INQ Mobile.
Lined up
Evan Davis watches people spend their time before spending cash. Smart salerooms get customers investing in queues.
A feel for the role
Leslie Budd of the OUBS says while customers like to feel the produce, managers should have a feel for it, too. There's value in the right touch.
On BBC News
Watch Evan and guests on the BBC News Channel - for a year after broadcast on the BBC News website.
Sharpen your skills
Get to grips with the managerial challenges - get to know the Open University Business School.
About The Bottom Line
The host's perspective
From Tobin's Q to the role of pizza, each week Evan Davis shares his insights exclusively with us. Evan On...
View from the Business School
You've seen the CEOs. You've heard Evan's take. Now explore the OU Business School expert opinion.
The host, roasted
It's Evan's turn to be interviewee as Janette Rutterford asks about the managerial make-up and the different recession.
Sharpen your skills
Go beyond The Bottom Line and turn yourself into a finance expert: Take it further.
Content last updated: 09/02/2009
