Evan on...Casual travel
Selling without selling out
A high-pressure environment like sales can pervert moral values. How can companies remain ethical marketeers?
Relative values
The value of a product depends not just on the product itself - but how popular it is with other people. That's just one example of the working of network effects.
Living in a hyper mobile era has allowed us to travel the world, Evan Davis presenter of The Bottom Line guides us through casual travel.
Watch
You need the Flash Player (version 7 or higher) to view this clip - download Flash.
Listen
Save this mp3 file to your computer
Save this mp3 file to your computer
You need the Flash Player (version 7 or higher) to use our mp3 player - download Flash.
Read
Things can go backwards as well as forwards. Now, I say this because we live in a society that is incredibly hypermobile. We are used to casual travel. We pop off to Beijing for a business meeting, for example. We’ve become incredibly dependent on that. But, human beings as a species have, through history, most of the time tended to be very tribal and have tended to associate their tribe with a piece of land. Geography has been very important to human beings. The period, the hypermobile era we’re in at the moment, is probably something of an aberration; it’s an unusual thing in the history of human beings.
Now, why do I say things can go backwards as well as forwards? Well, we need to always think and be prepared for, somehow, this era coming to an end. Do you remember when Concorde was taken out of service all those years ago, that was a slight reduction in the hypermobility of the human race; a piece of technology that made it three hours to get to New York was withdrawn and it actually then took longer than it had before. That wasn’t very important; Concorde was only used by a few people. But it’s always possible that something else will happen to take us back to our normal state of being much more focused on our own backyard.
We’ve had hypermobile periods or equivalents in history before. The Roman Empire was an era in which people looked beyond their national boundaries. They didn’t even have the conception of national boundaries at the time. The period before the First World War was a very global era, and in these situations, collapses of empires and wars can bring an end to hypermobility and that whole outlook, and again there may be threats to where we are now through things like climate change and the like.
Now of course, technology may allow us to carry on flying as much as we have before. We may even get a kind of Son of Concorde back in the skies, but I think it is always worth remembering that things can move backwards as well as forwards.
That’s my view anyway. You can join the debate with the Open University.
Join the debate with The Open University
Also this week
Constructive criticism
Receiving feedback is all part of learning, but can we really encourage constructive criticism? Evan lets us in on his Negative feedback solution
A digital revolution?
With technology advancing and jobs depleting Evan Davis talks us through our chances: Computers vs. jobs
Evan on the move
Find out more about the programme - and get the podcast - on the BBC Radio 4 website.
Content last updated: 13/10/2009








