Strategies
Business Ethics
Should companies consider anything but their shareholders? What can they learn from philosophy? Discover business ethics.
Blog: the lure of imitations
Broke? Curious? Shrewd? Making a statement? Discover why people buy counterfeit brands
Dirty tricks
As concerns are raised about increasing levels of industrial espionage, we ask: does business have a problem with ethics?
Getting beer to the drinkers
If they look to other territories for salvation, Guinness will need to think hard about getting beer to the drinkers.
Playing the long game
Having a good idea isn't enough to make your fortune – success requires taking the long view on innovation.
Private details
Shareholders and executives may gain from private equity takeovers, but who’s paying for their profits?
Marques and marketing
Brands can inspire staff and attract customers. They can even help you grapple with the future. Get some brand vision.
Big business goes green
More and more companies seem to be taking note of environmental issues. Watch two high-profile business leaders explain their plans, as big business goes green.
Radical innovation
Sometimes a new idea changes the landscape, and even well-established companies struggle to cope. DVDs, digital cameras and Google are all examples of radical innovation.
It's simple - isn't it?
Why do some organisations resist change? Why can changing something simple be so tricky? Why is change so hard?
Can disagreement be good?
An exclusive extract from the OU course Shaping Public Policy offers tips for keeping conflict constructive.
Like people, only nicer
Animals have starred in some of the most famous TV adverts. Discover the secret of their success in marketing’s animal magic.
Driving innovation
Creativity can make or break an organization. How do companies get the creative juices flowing? What drives - and what kills - innovation?
Keeping ahead
In business, the race is always to the swift - but how can companies maximise their competitive advantage?
Under observation
Once CCTV was confined to the high street; now it’s invading your office. Discover who’s watching you work, and why.
Power corrupts
Big business has a reputation for abusing its power. Explore the tactics used to call companies to account.
Worlds turned upside down
What obstacles does Kim Winser face as she tries to turn Aquascutum around? We consider the art of leading a revolution.
Making real money
Millions are spending time in virtual worlds like Second Life and business is taking note. Liz Daniel examines the attraction in virtual worlds, real opportunities.
Blog: green marketing to the rescue?
The shelves are filling with organic food and energy-efficient products. Will green marketing will save the planet?