The Trainer Tamer
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Nike strikes back
"Not a fair reflection" - we approached the company for their point of view. Read the Nike response.
Related programme
Jonah Perretti highlighted Nike's labour practices in Asia and South America
Jonah's order was rejected by Nike, their reason being that the word contained "inappropriate slang", even though Perretti found it in Webster's Dictionary. Jonah reordered the trainers using a more 'appropriate' word but asked Nike to include a photograph of the 10 year old Vietnamese girl who made them. Perretti shared his e-mail correspondence with friends and soon it was passed to thousands of people around the world. The press picked it up. Nike sent us a response, and we caught up with Jonah about his experience.
Content last updated: 30/06/2005
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